Every company’s greatest assets are its customers, because without customers there is no company.

A lot of people are afraid to say what they want. That’s why they don’t get what they want.

Wake up determined to go to sleep satisfied.

Guilt always hurries towards its complement, punishment: only there does its satisfaction lie.

Courteous treatment will make a customer a walking advertisement.

He who is not satisfied with a little is satisfied with nothing.

Everyone enjoys doing the kind of work for which he is best suited.

The purpose of a business is to create a customer.

The struggles we endure today will be the ‘good old days’ we laugh about tomorrow.

There are two ways to get enough. One is to continue to accumulate more and more. The other is to desire less.

Show me a thoroughly satisfied man – and I will show you a failure.

My satisfaction comes from my commitment to advancing a better world.

Unless you have 100% customer satisfaction, you must improve.

Customer satisfaction is worthless. Customer loyalty is priceless.

Risk more than others think is safe. Care more than others think is wise. Dream more than others think is practical. Expect more than others think is possible.

Don’t be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better.

When you play it too safe, you’re taking the biggest risk of your life. Time is the only wealth we’re given.

Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.

If you’re going to be thinking anything, you might as well think big.