If your content isn’t driving conversation, you’re doing it wrong.

I haven’t changed. I grew up

Our job is not to create content. Our job is to change the world of the people who consume it.

You can’t sell anything if you can’t tell anything.

It’s a great time to be a content creator. There are so many highways and not enough cars.

A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.

Content is the atomic particle of all marketing.

On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.

Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.

Content should ask people to do something and reward them for it.

Content is anything that adds value to the reader’s life.

Content marketing is the gap between what brands produce and what consumers actually want.

Content is the atomic particle of all digital marketing.

The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.

Content Marketing is no longer a numbers game. It’s a game of relevance.

Content builds relationships. Relationships are built on trust. Trust drives revenue.

Before you create any more ‘great content,’ figure out how you are going to market it first.

If you’re writing things that are on par with what others are writing, go back and double that part. Go deeper.

Content Marketing is not simply a campaign or a tactic, it’s a commitment.