Before you create any more ‘great content,’ figure out how you are going to market it first.

Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.

Content should ask people to do something and reward them for it.

If your content isn’t driving conversation, you’re doing it wrong.

Content is anything that adds value to the reader’s life.

Content marketing is the gap between what brands produce and what consumers actually want.

Content is the atomic particle of all digital marketing.

The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.

Content Marketing is no longer a numbers game. It’s a game of relevance.

Content builds relationships. Relationships are built on trust. Trust drives revenue.

If you’re writing things that are on par with what others are writing, go back and double that part. Go deeper.

Content Marketing is not simply a campaign or a tactic, it’s a commitment.

Fifty-six percent of traffic comes from 10 percent of content. Invest in your home runs.

Content is king, but distribution is queen. And she wears the pants.

Either write something worth reading or do something worth writing about.

Content is the reason search (Google) began in the first place.

A man who stops advertising to save money is like a man who stops a clock to save time.

In the first half of the race, don’t be an idiot. In the second half, don’t be a wimp!

I always assumed that the reason I’ve never run a marathon is because I haven’t bought a pair of shorts and arrived at the start line.