Luxury goods are the only area in which it is possible to make luxury margins.

Luxury goods are the only area in which it is possible to make luxury margins.

Bernard Arnault

Never be afraid to ask for too much when selling or offer too little when buying.

Never be afraid to ask for too much when selling or offer too little when buying.

The trick is, when there is nothing to do, do nothing.

The trick is, when there is nothing to do, do nothing.

Never test the depth of river with both the feet.

Never test the depth of river with both the feet.

Always associate yourself with people who are better than you.

Always associate yourself with people who are better than you.

The secret to happiness is having low expectations.

The secret to happiness is having low expectations.

If you cannot control your emotions, you cannot control your money.

If you cannot control your emotions, you cannot control your money.

We don't have to be smarter than the rest. We have to be more disciplined than the rest.

We don't have to be smarter than the rest. We have to be more disciplined than the rest.

Do not save what is left after spending, but spend what is left after saving.

Do not save what is left after spending, but spend what is left after saving.

If you don't find a way to make money while you sleep, you will work until you die.

If you don't find a way to make money while you sleep, you will work until you die.

I am very competitive. I always want to win.

I am very competitive. I always want to win.

It’s very important that when you have a designer like Marc Jacobs, who is a genius, you give him complete freedom.

It’s very important that when you have a designer like Marc Jacobs, who is a genius, you give him complete freedom.

I take time to get close to, and I don’t immediately throw my arms around someone.

I take time to get close to, and I don’t immediately throw my arms around someone.

Happiness for me is really leading the team and, if possible, leading them to the top.

Happiness for me is really leading the team and, if possible, leading them to the top.

You have to be just as mistrustful of straightforward rationality in business as you do of a uniquely gut approach.

You have to be just as mistrustful of straightforward rationality in business as you do of a uniquely gut approach.

When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.

When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.

If you control your distribution, you control your image.

If you control your distribution, you control your image.

A good product can last forever.

A good product can last forever.

In the luxury business, you have to build on heritage.

In the luxury business, you have to build on heritage.