We also actively try to be good.

Have a healthy disregard for the impossible.

You don’t need to have a 100 person company to develop that idea.

We want Google to be the third half of your brain.

To me, this is about preserving history and making it available to everyone.

Currently, we don't have plans on conquering the world.

you want to have the entire world's knowledge connected directly to your mind.

Anything you can imagine probably is doable, you just have to imagine it and work on it.

We wouldn’t survive if people didn’t trust us.

We just want to have great people working for us.

Solving big problems is easier than solving little problems.

We should be building great things that don’t exist.

You can make money doing evil.

If Google Books is successful, others will follow.

If what we are doing is not seen by some people as science fiction, it’s probably not transformative enough.

It’s quite complicated and sounds circular, but we’ve worked out a way of calculating a website’s importance.

It’s very hard to fail completely if you aim high enough.

Too many rules stifle innovation.

Always work hard on something uncomfortably exciting.