People are not afraid of failure, they're afraid of blame.

People rarely buy what they need. They buy what they want.

Don't find customers for your products, find products for your customers.

The job isn't to catch up to the status quo; the job is to invent the status quo.

Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.

Communication is the transfer of emotion.

Leadership is the art of giving people a platform for spreading ideas that work.

I define anxiety as experiencing failure in advance.

Connect, create meaning, make a difference, matter, be missed.

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

If not enough people doubt you, you're not making a difference.

Successful people are successful for one simple reason, they think about failure differently.

The first step toward becoming extraordinary is, of course, to stop being ordinary.

If you try to delight the undelightable, you've made yourself miserable for no reason.

Be bold, make mistakes, learn a lesson, and fix what doesn't work.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

It's not an accident that successful people read more books.

Don’t be different just to be different. Be different to be better.

If you wait until you are ready, it is almost certainly too late.