I not only knew I wanted to go into retailing, but I also knew I wanted to go into business for myself.

I not only knew I wanted to go into retailing, but I also knew I wanted to go into business for myself.

Alice Walton

Celebrate your successes. Find some humor in your failures.

Celebrate your successes. Find some humor in your failures.

Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.

Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.

Job security lasts only as long as the customer is satisfied. Nobody owes anybody else living.

Job security lasts only as long as the customer is satisfied. Nobody owes anybody else living.

Focus on something the customer wants, and then deliver it.

Focus on something the customer wants, and then deliver it.

The secret of successful retailing is to give your customers what they want.

The secret of successful retailing is to give your customers what they want.

I had confidence that as long as we did our work well and were good to our customers, there would be no limit to us.

I had confidence that as long as we did our work well and were good to our customers, there would be no limit to us.

The way management treats their associates is exactly how the associates will then treat the customers.

The way management treats their associates is exactly how the associates will then treat the customers.

If you don’t listen to your customers, someone else will.

If you don’t listen to your customers, someone else will.

Lose your smile and lose your customers.

Lose your smile and lose your customers.

There’s a lot more business out there in small-town America than I ever dreamed of.

There’s a lot more business out there in small-town America than I ever dreamed of.

Appreciate everything your associates do for the business.

Appreciate everything your associates do for the business.

Individuals don’t win in business, teams do.

Individuals don’t win in business, teams do.

Commit to your business. Believe in it more than anybody else.

Commit to your business. Believe in it more than anybody else.

Take the best out of everything and adapt it to your needs.

Take the best out of everything and adapt it to your needs.

I was asked what I thought about the recession. I thought about it and decided not to take part.

I was asked what I thought about the recession. I thought about it and decided not to take part.

Most everything I’ve done I’ve copied from somebody else.

Most everything I’ve done I’ve copied from somebody else.

When all else fails, put on a costume and sing a silly song.

When all else fails, put on a costume and sing a silly song.

To succeed in this world, you have to change all the time.

To succeed in this world, you have to change all the time.