We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.

We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.

Kimbal Musk

To succeed in baseball, as in life, you must make adjustments.

To succeed in baseball, as in life, you must make adjustments.

We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers.

We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers.

As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life.

As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life.

When you have the demand, you can change the government policies that create McDonald's and junk food.

When you have the demand, you can change the government policies that create McDonald's and junk food.

We believe PulseRank will replace PageRank over time for the real-time Web.

We believe PulseRank will replace PageRank over time for the real-time Web.

There's no doubt about it: people want local, real food.

There's no doubt about it: people want local, real food.

Sadly, many people in our biggest cities are at the mercy of industrial food.

Sadly, many people in our biggest cities are at the mercy of industrial food.

It would be so simple for the government to support farmers to become more profitable and farm sustainably.

It would be so simple for the government to support farmers to become more profitable and farm sustainably.

You should brine your turkey. Don't even think about not brining your turkey. Ever.

You should brine your turkey. Don't even think about not brining your turkey. Ever.

People are overweight and starving at the same time. It's a tragedy for both the individual and society.

People are overweight and starving at the same time. It's a tragedy for both the individual and society.

The reality is that we connect through food, and we have the opportunity to do it three times a day.

The reality is that we connect through food, and we have the opportunity to do it three times a day.

People want real food. The demand for it is through the roof.

People want real food. The demand for it is through the roof.

We're moving to be more of a plant-based society.

We're moving to be more of a plant-based society.

It is an interesting thing. Every time I try and stray from the path of food, I get whacked.

It is an interesting thing. Every time I try and stray from the path of food, I get whacked.

Microwave sales have plateaued as people realize that reheated TV dinners give us no joy.

Microwave sales have plateaued as people realize that reheated TV dinners give us no joy.

Community through food is my mission; it is what I do.

Community through food is my mission; it is what I do.

I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.

I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.

Advertisers really want to create ads that are relevant to the realtime experience.

Advertisers really want to create ads that are relevant to the realtime experience.