I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.

You should brine your turkey. Don't even think about not brining your turkey. Ever.

We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.

People are overweight and starving at the same time. It's a tragedy for both the individual and society.

The reality is that we connect through food, and we have the opportunity to do it three times a day.

People want real food. The demand for it is through the roof.

We're moving to be more of a plant-based society.

It is an interesting thing. Every time I try and stray from the path of food, I get whacked.

Microwave sales have plateaued as people realize that reheated TV dinners give us no joy.

Community through food is my mission; it is what I do.

Advertisers really want to create ads that are relevant to the realtime experience.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

People love to interact in real time, whether it is with each other or with content.

Users are open to ads as long as they're relevant to their realtime experience.

Anyone who thinks restaurants are hard should try working at a tech company.

The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.

If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland.

No one wins in the industrial food system.

Food never ends. It's one of the greatest things about working on food - we're always going to need food.