No one wins in the industrial food system.

No one wins in the industrial food system.

Kimbal Musk

Community through food is my mission; it is what I do.

Community through food is my mission; it is what I do.

I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.

I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.

Advertisers really want to create ads that are relevant to the realtime experience.

Advertisers really want to create ads that are relevant to the realtime experience.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

People love to interact in real time, whether it is with each other or with content.

People love to interact in real time, whether it is with each other or with content.

Users are open to ads as long as they're relevant to their realtime experience.

Users are open to ads as long as they're relevant to their realtime experience.

Anyone who thinks restaurants are hard should try working at a tech company.

Anyone who thinks restaurants are hard should try working at a tech company.

The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.

The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.

If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland.

If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland.

Food never ends. It's one of the greatest things about working on food - we're always going to need food.

Food never ends. It's one of the greatest things about working on food - we're always going to need food.

I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.

I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.

I have always loved food, and for me, even if I was on a beach, I would be cooking food every day.

I have always loved food, and for me, even if I was on a beach, I would be cooking food every day.

I was very afraid of failure because if you fail at something you love, then you ruin what you love.

I was very afraid of failure because if you fail at something you love, then you ruin what you love.

My mother was a consulting dietician, and my father was a consulting engineer.

My mother was a consulting dietician, and my father was a consulting engineer.

Our family are all very hard working.

Our family are all very hard working.

My family were all entrepreneurs, including my parents and grandparents.

My family were all entrepreneurs, including my parents and grandparents.

We want our communities to know what real food is.

We want our communities to know what real food is.

Food is the new Internet.

Food is the new Internet.