I was very afraid of failure because if you fail at something you love, then you ruin what you love.

People love to interact in real time, whether it is with each other or with content.

Users are open to ads as long as they're relevant to their realtime experience.

Anyone who thinks restaurants are hard should try working at a tech company.

The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.

If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland.

No one wins in the industrial food system.

Food never ends. It's one of the greatest things about working on food - we're always going to need food.

I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.

I have always loved food, and for me, even if I was on a beach, I would be cooking food every day.

My mother was a consulting dietician, and my father was a consulting engineer.

Our family are all very hard working.

My family were all entrepreneurs, including my parents and grandparents.

We want our communities to know what real food is.

Food is the new Internet.

Boulder should be next to the word 'community' in the dictionary.

I want to make the school-garden movement work.

My goal is to go from the industrial food system toward a real food system where you understand what you are eating.

Everyone has to eat, so the opportunities in the space are incredible.