We want our communities to know what real food is.

If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland.

No one wins in the industrial food system.

Food never ends. It's one of the greatest things about working on food - we're always going to need food.

I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.

I have always loved food, and for me, even if I was on a beach, I would be cooking food every day.

I was very afraid of failure because if you fail at something you love, then you ruin what you love.

My mother was a consulting dietician, and my father was a consulting engineer.

Our family are all very hard working.

My family were all entrepreneurs, including my parents and grandparents.

Food is the new Internet.

Boulder should be next to the word 'community' in the dictionary.

I want to make the school-garden movement work.

My goal is to go from the industrial food system toward a real food system where you understand what you are eating.

Everyone has to eat, so the opportunities in the space are incredible.

If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer.

Kids gave Elon a very hard time, and it had a huge impact on his life.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

Let's get government support for farmers to make the transition to organic.