Be stubborn on vision, but flexible on details.

You don’t want to negotiate the price of simple things you buy every day.

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.

Your brand is what other people say about you when you’re not in the room.

What’s dangerous is not to evolve.

Obsess about customers, not competitors.

It’s not an experiment if you know it’s going to work.

You have to be willing to be misunderstood if you’re going to innovate.

If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.

We can’t be in survival mode. We have to be in growth mode.

Humans are unbelievably data efficient. You don’t have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles.

There’ll always be serendipity involved in discovery.

If you can’t tolerate critics, don’t do anything new or interesting.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Put the customer first. Invent. And be patient.

Work hard, have fun, make history.

If you’re very clear to the outside world that you’re taking a long-term approach, then people can self-select in.

If you don’t understand the details of your business you are going to fail.

We are stubborn on vision. We are flexible on details…