All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis.

All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis.

Jeff Bezos

If you can’t tolerate critics, don’t do anything new or interesting.

If you can’t tolerate critics, don’t do anything new or interesting.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Put the customer first. Invent. And be patient.

Put the customer first. Invent. And be patient.

Work hard, have fun, make history.

Work hard, have fun, make history.

If you’re very clear to the outside world that you’re taking a long-term approach, then people can self-select in.

If you’re very clear to the outside world that you’re taking a long-term approach, then people can self-select in.

If you don’t understand the details of your business you are going to fail.

If you don’t understand the details of your business you are going to fail.

We are stubborn on vision. We are flexible on details…

We are stubborn on vision. We are flexible on details…

My view is there’s no bad time to innovate.

My view is there’s no bad time to innovate.

The keys to success are patience, persistence, and obsessive attention to detail.

The keys to success are patience, persistence, and obsessive attention to detail.

f you want to be inventive, you have to be willing to fail.

f you want to be inventive, you have to be willing to fail.

If you never want to be criticized, for goodness sake don’t do anything new.

If you never want to be criticized, for goodness sake don’t do anything new.

What we need to do is always look into the future.

What we need to do is always look into the future.

I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.

I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.

We are stubborn on vision. We are flexible on details.

We are stubborn on vision. We are flexible on details.

We are comfortable planting seeds and waiting for them to grow into trees.

We are comfortable planting seeds and waiting for them to grow into trees.

Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.

Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.

You can have a job, or you can have a career, or you can have a calling.

You can have a job, or you can have a career, or you can have a calling.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.