I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.

If you’re very clear to the outside world that you’re taking a long-term approach, then people can self-select in.

If you don’t understand the details of your business you are going to fail.

We are stubborn on vision. We are flexible on details…

My view is there’s no bad time to innovate.

The keys to success are patience, persistence, and obsessive attention to detail.

All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis.

f you want to be inventive, you have to be willing to fail.

If you never want to be criticized, for goodness sake don’t do anything new.

What we need to do is always look into the future.

We are stubborn on vision. We are flexible on details.

We are comfortable planting seeds and waiting for them to grow into trees.

Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.

You can have a job, or you can have a career, or you can have a calling.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.