The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

Author: Anne Sweeney

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Good Night Messages for Wife

Good Night Messages for Wife

Anne Sweeney Quotes - The more personalized television gets, the less passive the experience will become.

The more personalized television gets, the less passive the experience will become.

Author: Anne Sweeney

Anne Sweeney Quotes - I really moved through my career based on curiosity about something. I never looked at a title and said, 'I want that.'

I really moved through my career based on curiosity about something. I never looked at a title and said, 'I want that.'

Author: Anne Sweeney

Anne Sweeney Quotes - I never looked at a title and said, I want that.

I never looked at a title and said, I want that.

Author: Anne Sweeney

Anne Sweeney Quotes - My theme song is always:

My theme song is always: "Pay attention to your viewer. Follow them."

Author: Anne Sweeney

Anne Sweeney Quotes - I see a lot of women of every age trying to be something else. I see them trying to imitate behaviors that they think belong to successful people.

I see a lot of women of every age trying to be something else. I see them trying to imitate behaviors that they think belong to successful people.

Author: Anne Sweeney

Anne Sweeney Quotes - Television has always been something you watch; now, increasingly, it is also something you do.

Television has always been something you watch; now, increasingly, it is also something you do.

Author: Anne Sweeney

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