Marshall McLuhan
What is very little understood about the electronic age is that it angelizes man, disembodies him. Turns him into software.
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
I wouldn't have seen it if I hadn't believed it.
The more the data banks record about each one of us, the less we exist.
We go forward looking in the rearview mirror.
Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
We are all robots when uncritically involved with our technologies.
A point of view can be a dangerous luxury when substituted for insight and understanding.
Faced with information overload, we have no alternative but pattern-recognition.
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Photography turns people into things and their image into a mass consumer product.
Gutenberg made everybody a reader. Xerox makes everybody a publisher.
There are no passengers on spaceship earth. We are all crew.
There are many people for whom 'thinking' necessarily means identifying with existing trends.
All media exist to invest our lives with artificial perceptions and arbitrary values.
We become what we behold. We shape our tools and then our tools shape us.
The answers are always inside the problem, not outside.
World War III is a guerrilla information war with no division between military and civilian participation.
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