The customer rarely buys what the company thinks it’s selling.

To make the future demands courage. It demands work. But it also demands faith.

If you have more than five goals, you have none.

The critical question is not “How can I achieve?” but “What can I contribute?"

Every time you do something that is important, write down what you expect will happen.

As a manager you’re paid to be uncomfortable. If you’re comfortable, it’s a sure sign you’re doing things wrong.

To make a living is no longer enough. Work also has to make a life.

There is the risk you cannot afford to take, and there is the risk you cannot afford not to take.

Adequacy is the enemy of excellence.

There are just two questions to ask to attain success in business: First, “What business am I in?” Second, “How’s business?”

Elephants have a hard time adapting. Cockroaches outlive everything.

The most effective way to manage change is to create it.

Education gives you neither experience nor wisdom.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

Ideas are like frog eggs: you’ve got to lay a thousand to hatch one.

Profit is not the purpose of a business, but rather the test of its validity.

You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable.

You can’t manage what you don’t measure.

Marketing and innovation produce results; all the rest are costs.