Profit is not the purpose of a business, but rather the test of its validity.

There is the risk you cannot afford to take, and there is the risk you cannot afford not to take.

Adequacy is the enemy of excellence.

There are just two questions to ask to attain success in business: First, “What business am I in?” Second, “How’s business?”

The customer rarely buys what the company thinks it’s selling.

Elephants have a hard time adapting. Cockroaches outlive everything.

The most effective way to manage change is to create it.

Education gives you neither experience nor wisdom.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

Ideas are like frog eggs: you’ve got to lay a thousand to hatch one.

You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable.

You can’t manage what you don’t measure.

Marketing and innovation produce results; all the rest are costs.

Look upon every obstacle as part payment towards your success.

Great wisdom not applied to action and behavior is meaningless data.

Success always obsoletes the very behavior that achieved it.

To survive and succeed, every organization will have to turn itself into a change agent.

Growth that adds volume without improving productivity is fat. Growth that diminishes productivity is cancer.

Do not measure your life by your goals but what you are doing to achieve them.