We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We're rewriting the history of human thought with what we're doing.

It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

Great things in business are never done by one person, they're done by a team of people.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

Don’t let the noise of others’ opinions drown out your own inner voice.

Do not try to do everything. Do one thing well.

If you define the problem correctly, you almost have the solution.

Innovation is the ability to see change as an opportunity - not a threat

It takes a lot of hard work to make something simple.

The most important decisions you make are not the things you do, but the things you decide not to do.

Learn continually - there's always "one more thing" to learn!

Don't just live a life; build one.

Focus and simplicity...once you get there, you can move mountains.

the people who are crazy enough to think they can change the world are the ones who do.

Customers don't measure you on how hard you tried, they measure you on what you deliver.

To go forward you have to leave something behind

Everything is based on a simple rule: Quality is the best business plan, period.

Deciding what not to do is as important as deciding what to do.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.