It isn't the consumers' job to know what they want.

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it.

The lunatics have taken over the asylum and we can do anything we want.

You can tell a lot about a person by who his or her heroes are.

A small team of A+ players can run circles around a giant team of B and C players.

Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.

If you live each day as it was your last, someday you'll most certainly be right

You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.

The real art is knowing what to leave out, not what to put in.

I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.

Love what you do...Don't settle

That's my job - to make sure everything is great.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.

You're already naked. There is no reason not to follow your heart.

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.