The real art is knowing what to leave out, not what to put in.

The real art is knowing what to leave out, not what to put in.

Steve Jobs

The lunatics have taken over the asylum and we can do anything we want.

The lunatics have taken over the asylum and we can do anything we want.

You can tell a lot about a person by who his or her heroes are.

You can tell a lot about a person by who his or her heroes are.

A small team of A+ players can run circles around a giant team of B and C players.

A small team of A+ players can run circles around a giant team of B and C players.

Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.

I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.

If you live each day as it was your last, someday you'll most certainly be right

If you live each day as it was your last, someday you'll most certainly be right

You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

It isn't the consumers' job to know what they want.

It isn't the consumers' job to know what they want.

There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.

There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.

I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.

I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.

Love what you do...Don't settle

Love what you do...Don't settle

That's my job - to make sure everything is great.

That's my job - to make sure everything is great.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.

When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.

You're already naked. There is no reason not to follow your heart.

You're already naked. There is no reason not to follow your heart.

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.

You have to have a lot of passion for what you do... because if you don't, any rational person would give up.

You have to have a lot of passion for what you do... because if you don't, any rational person would give up.

One of my beliefs very strongly is that any democracy depends on a free, healthy press.

One of my beliefs very strongly is that any democracy depends on a free, healthy press.