When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.

If you live each day as it was your last, someday you'll most certainly be right

You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

It isn't the consumers' job to know what they want.

There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.

The real art is knowing what to leave out, not what to put in.

I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.

Love what you do...Don't settle

That's my job - to make sure everything is great.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

You're already naked. There is no reason not to follow your heart.

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.

You have to have a lot of passion for what you do... because if you don't, any rational person would give up.

One of my beliefs very strongly is that any democracy depends on a free, healthy press.

Do you create anything, or just criticize others work and belittle their motivations?

Creativity comes from spontaneous meetings, from random discussions.

We've got to make the small things unforgettable.

That's been one of my mantras - focus and simplicity. Simple can be harder than complex.

You can't connect the dots looking forward; you can only connect them looking backwards.