You have to have a lot of passion for what you do... because if you don't, any rational person would give up.

There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.

The real art is knowing what to leave out, not what to put in.

I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.

Love what you do...Don't settle

That's my job - to make sure everything is great.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.

You're already naked. There is no reason not to follow your heart.

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.

One of my beliefs very strongly is that any democracy depends on a free, healthy press.

Do you create anything, or just criticize others work and belittle their motivations?

Creativity comes from spontaneous meetings, from random discussions.

We've got to make the small things unforgettable.

That's been one of my mantras - focus and simplicity. Simple can be harder than complex.

You can't connect the dots looking forward; you can only connect them looking backwards.

I'm as proud of what we don't do as I am of what we do.

It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.

I would rather gamble on our vision than make a 'me, too' product.