Focusing on the customer makes a company more resilient.

In the end, we are our choices. Build yourself a great story.

Everything you are comes from your choices.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

We can't be in survival mode. We have to be in growth mode.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

I told all of our original investors that they would lose their money for sure.

Life's too short to hang out with people who aren't resourceful.

If you never want to be criticized, for goodness sake don't do anything new.

If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail; you have to be willing to think long term; and you have to be willing to be misunderstood for long periods of time.

Work hard, have fun and make history.

If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.

The smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking.

We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.

What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.

Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

Your brand is what people say about you when you're not in the room

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.