Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

Life's too short to hang out with people who aren't resourceful.

If you never want to be criticized, for goodness sake don't do anything new.

If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail; you have to be willing to think long term; and you have to be willing to be misunderstood for long periods of time.

Focusing on the customer makes a company more resilient.

Work hard, have fun and make history.

If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.

The smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking.

We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.

What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.

Your brand is what people say about you when you're not in the room

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.

The Net is pretty cool, but the physical world is the best medium ever.

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

If we think long term, we can accomplish things that we couldn't otherwise accomplish.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.