The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

Your brand is what people say about you when you're not in the room

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.

The Net is pretty cool, but the physical world is the best medium ever.

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

If we think long term, we can accomplish things that we couldn't otherwise accomplish.

A ‘No’ uttered from the deepest conviction is better than a ‘Yes’ merely uttered to please, or worse, to avoid trouble.

I believe in the fundamental truth of all great religions of the world.

The good man is the friend of all living things.

Nobody can hurt me without my permission.

You can chain me, you can torture me, you can even destroy this body, but you will never imprison my mind.

An eye for an eye will only make the whole world blind.

Happiness is when what you think, what you say, and what you do are in harmony.

What is truth? A difficult question; but I have solved it for myself by saying that it is what the “Voice within” tells you.

Strength does not come from physical capacity. It comes from an indomitable will.