You can only do so many things great, and you should cast aside everything else.

If you want me to do things only for ROI reasons, you should get out of this stock.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

Never try to fix other people. God does not need to do a bank shot off your lips.

You can't have a back door that's only for the good guys.

To whom much is given, much is expected. I do believe this. It's embedded in me.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

We make the best phone, we don't make the most phones.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

Excellence has become a habit.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

I am driven by great work and seeing people do incredible things and having a part in that.

In the long arc of time, you are only relevant if customers love you.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

The sidelines are not where you want to live your life. The world needs you in the arena!

No one should have a key that turns a billion locks. It shouldn't exist.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

A great product isn't just a collection of features. It's how it all works together.