Tim Cook Quotes, Thoughts and images

Let your joy be in your journey, not in some distant goal.

The longer the meeting, the less is accomplished.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

Discrimination, in all its forms, is bad for business.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

In the world of cyber security, the last thing you want is to have a target painted on you.

You are more powerful than you think.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

A great product isn't just a collection of features. It's how it all works together.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

No one should have a key that turns a billion locks. It shouldn't exist.

The sidelines are not where you want to live your life. The world needs you in the arena!

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

In the long arc of time, you are only relevant if customers love you.

I am driven by great work and seeing people do incredible things and having a part in that.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Excellence has become a habit.

You can only do so many things great, and you should cast aside everything else.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

We make the best phone, we don't make the most phones.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

To whom much is given, much is expected. I do believe this. It's embedded in me.

You can't have a back door that's only for the good guys.

Never try to fix other people. God does not need to do a bank shot off your lips.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

If you want me to do things only for ROI reasons, you should get out of this stock.

I love museums. But I don't want to live in one.

Apple Watch is the most personal device we've ever created.

What makes Siri cool is she has a personality.

I just want to build great products.