We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

You can only do so many things great, and you should cast aside everything else.

Excellence has become a habit.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

I am driven by great work and seeing people do incredible things and having a part in that.

In the long arc of time, you are only relevant if customers love you.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

The sidelines are not where you want to live your life. The world needs you in the arena!

No one should have a key that turns a billion locks. It shouldn't exist.

A great product isn't just a collection of features. It's how it all works together.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

You are more powerful than you think.

In the world of cyber security, the last thing you want is to have a target painted on you.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

Discrimination, in all its forms, is bad for business.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.