Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

I am driven by great work and seeing people do incredible things and having a part in that.

In the long arc of time, you are only relevant if customers love you.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

The sidelines are not where you want to live your life. The world needs you in the arena!

No one should have a key that turns a billion locks. It shouldn't exist.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

A great product isn't just a collection of features. It's how it all works together.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

You are more powerful than you think.

In the world of cyber security, the last thing you want is to have a target painted on you.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

Discrimination, in all its forms, is bad for business.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

The longer the meeting, the less is accomplished.

Let your joy be in your journey, not in some distant goal.

My definition of an artist is anyone who's ahead of his time and behind on his rent.

There is a difference between who is important and who is significant.