Cruelty impresses, people want to be afraid of something. They want someone to whom they can submit with a shudder, the masses need that. They need something to dreed.

What good fortune for those in power that people do not think.

To attain our aim we should stop at nothing even if we must join forces with the devil.

To whom should propaganda be addressed? To the scientifically trained intelligentsia or the less educated masses? It must be addressed always and exclusively to the masses.

All propaganda must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas . . . Only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd.

When You Are In The Light, Everything Follows You, But When You Enter Into The Dark, Even Your Own Shadow Doesn't Follow You.

The one means that wins the easiest victory over reason is terror and force.

National Socialism will use its own revolution for establishing of a new world order.

Propaganda must not serve the truth, especially as it might bring out something favorable for the opponent.

The most foolish mistake we could possibly make would be to allow the subjugated races to possess arms.

Great nations do not succumb through lost wars, but rather through racial decay and the destruction of their internal order.

A man who has no sense of history is like a man who has no ears or no eyes.

All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach.

It is better to make a mistake than to do nothing.

Life is like a game, there could be many players. If you don't play with them, they'll play with you.

A woman must be a cute, cuddly, naive little thing - tender, sweet, and stupid.

Brutality creates respect.

By the skillful and sustained use of propaganda, one can make a people see even heaven as hell or an extremely wretched life as paradise.

We stand at the end of the Age of Reason. A new era of the magical explanation of the world is rising.