The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways. - Richard Branson quotes

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

Author: Richard Branson

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Train people well enough so they can leave, treat them well enough so they don't want to.mple.

Train people well enough so they can leave, treat them well enough so they don't want to.mple.

Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them.

Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them.

All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.

All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.

I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure.

I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure.

For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.

For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.

If you run a business, put on top your employees, then your consumers, and then your shareholders.

If you run a business, put on top your employees, then your consumers, and then your shareholders.

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