The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

Richard Branson

If people aren't calling you crazy, you aren't thinking big enough.

If people aren't calling you crazy, you aren't thinking big enough.

Sometimes the riskiest decision you can make is to do nothing.

Sometimes the riskiest decision you can make is to do nothing.

Listen more than you talk. Nobody learned anything by hearing themselves speak.

Listen more than you talk. Nobody learned anything by hearing themselves speak.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.

If somebody offers you an amazing opportunity but you are not sure you can do it, say yes-then learn how to do it later!

If somebody offers you an amazing opportunity but you are not sure you can do it, say yes-then learn how to do it later!

If you look after your staff, they'll look after your customers. It's that simple.

If you look after your staff, they'll look after your customers. It's that simple.

Train people well enough so they can leave, treat them well enough so they don't want to.mple.

Train people well enough so they can leave, treat them well enough so they don't want to.mple.

Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them.

Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them.

All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.

All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.

I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure.

I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure.

For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.

For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.

If you run a business, put on top your employees, then your consumers, and then your shareholders.

If you run a business, put on top your employees, then your consumers, and then your shareholders.

As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me.

As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me.

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

One key to entrepreneurial success is to get a great group of people around you who believe in your idea.

One key to entrepreneurial success is to get a great group of people around you who believe in your idea.

My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.

My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.

To get the respect of people, I think you've got to roll up your sleeves and lead with your people. The absolute key is treating your people well. Looking for the best in your people. Lots and lots of praise, no criticism.

To get the respect of people, I think you've got to roll up your sleeves and lead with your people. The absolute key is treating your people well. Looking for the best in your people. Lots and lots of praise, no criticism.

Have fun, work hard and money will come. Don't waste time - grab your chances. Have a positive outlook on life. When it's not fun, move on.

Have fun, work hard and money will come. Don't waste time - grab your chances. Have a positive outlook on life. When it's not fun, move on.