Author: Richard Branson
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If you run a business, put on top your employees, then your consumers, and then your shareholders.
As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me.
Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.
To get the respect of people, I think you've got to roll up your sleeves and lead with your people. The absolute key is treating your people well. Looking for the best in your people. Lots and lots of praise, no criticism.
Have fun, work hard and money will come. Don't waste time - grab your chances. Have a positive outlook on life. When it's not fun, move on.
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