If you want me to do things only for ROI reasons, you should get out of this stock.

I'm a coward, I didn't want to die.

I became as much of a believer as I was capable of becoming.

I finally figured out what my crime was. I lived. Big mistake.

For me, my awakening came when I was kidnapped.

Well, you know, it's really been, you know, quite a trip for me.

I just want to build great products.

What makes Siri cool is she has a personality.

Apple Watch is the most personal device we've ever created.

I love museums. But I don't want to live in one.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

Never try to fix other people. God does not need to do a bank shot off your lips.

You can't have a back door that's only for the good guys.

To whom much is given, much is expected. I do believe this. It's embedded in me.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

We make the best phone, we don't make the most phones.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

You can only do so many things great, and you should cast aside everything else.