What makes Siri cool is she has a personality.

People who've never gone hunting have a tendency to look down on hunters and act like they're out killing Bambi's father.

You have to go hunting to know the excitement of seeing someone get their first deer. It's a thrill for them. It is.

Well, you know, they were - they were a terrorist group. They - when I was kidnapped they published all of their statements about their war that they declared on the United States.

I'm a coward, I didn't want to die.

I became as much of a believer as I was capable of becoming.

I finally figured out what my crime was. I lived. Big mistake.

For me, my awakening came when I was kidnapped.

Well, you know, it's really been, you know, quite a trip for me.

I just want to build great products.

Apple Watch is the most personal device we've ever created.

I love museums. But I don't want to live in one.

If you want me to do things only for ROI reasons, you should get out of this stock.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

Never try to fix other people. God does not need to do a bank shot off your lips.

You can't have a back door that's only for the good guys.

To whom much is given, much is expected. I do believe this. It's embedded in me.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

We make the best phone, we don't make the most phones.