Author: Adi Godrej
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Good Night Messages for Wife
When we acquire businesses in the developing world, we estimate if the growth opportunities are strong.
We were licencees of Sara Lee Corp's air freshener brand Ambi Pur, which they sold to Procter and Gamble. So we handed it over to Procter and Gamble. Now we will introduce our own brand of air freshener.
There must be an opportunity that matches with our strategy. Just because we have a gap, we don't want to go and acquire anything and everything. What we acquire should fit in with our strategy, human resources and market expectations.
Our acquisition strategy is very clear: 3x3. Three continents - Asia, Africa and South America, and in three categories where we have strong positions - personal wash, household care and hair care.
We have a company, Geometric Software, which is into engineering services software. We have a company called Nature's Basket, which is into gourmet retailing. Both are specialized companies.
Our expectation is that by 2050, which is a long time away, India will be the largest economy in the world, overtaking both the U.S. and China.
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