Alice Walton Messages

Appreciate everything your associates do for the business.

There’s a lot more business out there in small-town America than I ever dreamed of.

I not only knew I wanted to go into retailing, but I also knew I wanted to go into business for myself.

Lose your smile and lose your customers.

If you don’t listen to your customers, someone else will.

The way management treats their associates is exactly how the associates will then treat the customers.

I had confidence that as long as we did our work well and were good to our customers, there would be no limit to us.

The secret of successful retailing is to give your customers what they want.

Focus on something the customer wants, and then deliver it.

Job security lasts only as long as the customer is satisfied. Nobody owes anybody else living.