At Microsoft there are lots of brilliant ideas but the image is that they all come from the top - I'm afraid that's not quite right.
Microsoft has had its success by doing low-cost products and constantly improving those products and we've really redefined the IT industry to be something that's about a tool for individuals.
Think of business as a good game. Lots of competition and a minimum of rules. You keep score with money.
Why do people benefit in inverse proportion to their need? Well, market incentives make that happen.
If something's expensive to develop, and somebody's not going to get paid, it won't get developed. So you decide: Do you want software to be written, or not?
If you're too focused on your current business, it's hard to change and concentrate on innovating.
Most of our competitors were one-product wonders... They would do their one product, but never get their engineering sorted out.
Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.
Great organizations demand a high level of commitment by the people involved.
Until we're educating every kid in a fantastic way, until every inner city is cleaned up, there is no shortage of things to do.