The most dangerous poison is the feeling of achievement.
To do business with a clear conscience is an attitude that pays.
Simple routines have a greater impact. It is not just to cut costs that we avoid luxury hotels.
We have to find more time for ourselves and to regain respect for the environment in which we live.
The IKEA spirit is strong and living reality.
People say I am cheap, and I don’t mind if they do.
Being humble isn’t the same as keeping a low profile.
Waste of resources is a mortal sin at IKEA.
I’m stingy and I’m proud of the reputation.
Creativity and believing in your work is absolutely a necessary part of success.
I’m not afraid of turning 80 and I have lots of things to do. I don’t have time for dying.
A company that feels it has reached its goal will quickly stagnate and lose its vitality.
It is better to be a bit stingy than throw money out of the window.
Simplicity and common sense should characterize planning and strategic direction.
Only those who are asleep make no mistakes.
If you want to maximize results, it’s not enough to simply preach, you have to set a good example. I am very proud to follow the rules of our company.
Time is your most important resource.
Happiness is not reaching your goal. Happiness is being on the way.
Everything we earn we need as a reserve.
Our idea is to serve everybody, including people with little money.
Ikea people do not drive flashy cars or stay at luxury hotels.
I'm stingy and I'm proud of the reputation.
How can I ask people who work for me to travel cheaply if I am travelling in luxury?
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