The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
If we think long term, we can accomplish things that we couldn't otherwise accomplish.
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.
The Net is pretty cool, but the physical world is the best medium ever.
The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.
The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
Your brand is what people say about you when you're not in the room
Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.