One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.
We can't be in survival mode. We have to be in growth mode.
You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.
Everything you are comes from your choices.
In the end, we are our choices. Build yourself a great story.
Companies are rarely criticized for the things that they failed to try. But they are, many times, criticized for things they tried and failed at.
I like treating things as if they’re small, you know Amazon even though it is a large company, I want it to have the heart and spirit of a small one.
I’d rather interview 50 people and not hire anyone than hire the wrong person.
In business, what’s dangerous is not to evolve.
The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is ‘why not?’.
I am a sacrifice to the Guru, who has totally cured me of the fatal disease of egotism. Glorious and great are the virtues of the Guru, who has eradicated evil, and instructed me in virtue.