In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.
Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
You can have a job, or you can have a career, or you can have a calling.
Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.
We are comfortable planting seeds and waiting for them to grow into trees.
We are stubborn on vision. We are flexible on details.
Whatever kind of seed is sown in a field, prepared in due season, a plant of that same kind, marked with the peculiar qualities of the seed, springs up in it.
It is well enough that people of the nation do not understand our banking & monetary system, for if they did, I believe there would be a revolution before tomorrow morning.